“I didn’t want to be going up and down the street looking for customers,” Bryan said. “I needed to find a way to get online businesses as customers. Someone suggested that I needed to blog. And to blog well you need to be totally transparent or it won’t work. So I started blogging about what was really happening in the credit card industry, including all the unscrupulous practices and how merchants were being taken advantage of. Then I’d put my posts on the top social sites at the time: Digg, Reddit, and StumbleUpon, and sometimes the posts would get to the top of these sites and my website would get so much traffic that it would crash.